Big Whoop

BIGWHOOP is an agency specializing in supporting players in the video game industry, offering concrete solutions to meet their challenges covering three key areas: finance, strategy and marketing.

• In the financial sphere, BIGWHOOP emphasizes the crucial importance of the business plan. This document is essential for accurately estimating the projected costs associated with developing a video game. This step allows for quantifying the company's financial needs, from the game's conception to its commercialization. Accurate budgeting is key to ensuring sound financial management throughout the project.

• Strategically, the agency emphasizes the importance of defining a financing strategy from the earliest stages of the project. This proactive approach allows for anticipating potential cash flow shortages and effectively orchestrating the various available financing mechanisms. A well-thought-out strategy ensures smooth and uninterrupted game production, avoiding financial pitfalls that could jeopardize its development.

• Regarding marketing, BIGWHOOP emphasizes the importance of thorough market research. This analysis allows for a detailed examination of the existing competition in the video game industry. The goal is to identify features already offered on the market and assess their reception by players. This research is crucial because it helps distinguish the elements that contributed to the success of certain games from those that had a negative impact. This information is invaluable for guiding game development and maximizing its chances of commercial success.