- Video game
Play In Lab
- Datadebug
- Playtest
- Target Study
- UX AUDIT
What they do
Putting the player at the heart of the video game development process is essential to its success. Play in Lab understands this key factor, offering creative support services for any type of project, regardless of its stage of development. It is currently the only French organization to offer cross-functional analysis from a team of experts with 3 to 10 years of experience in various industry sectors. This ensures they adapt to the specific needs of each production to deliver the best added value.
Their main services:
– Playtesting/Focus groups with the target audience to verify the quality of the experience.
– Usability and accessibility audit to reach the widest possible audience.
– Data analysis to study player behavior.
– Quality assurance to eliminate technical problems.
Year of creation: 2013
Owned by: Game In
