Whether creative or predatory, AI is taking the courts to task.
The wave of lawsuits currently sweeping across the US against AI giants reveals a striking paradox of our time. On the one hand, companies like OpenAI, Anthropic, and Google claim to want to democratize creation through the power of artificial intelligence. On the other hand, these same players find themselves accused of having built their success on the unauthorized exploitation of others' work. As a result, lawsuits are multiplying—from Thomson Reuters v. Ross Intelligence in 2020 to The New York Times v. OpenAI in late 2023—without any yet reaching a conclusion.
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Audiovisual professionals are waiting
For audiovisual professionals, this situation takes on a very particular resonance. Many players in the sector are exploring the creative potential of AI, whether out of curiosity or economic opportunity, attracted by tools that promise to optimize their workflows, reduce their production costs, and even enrich their creative palettes.
While lawyers clash over the interpretation of fair use, an entire ecosystem is waiting to see which direction to take. Whether audiovisual players choose to adopt a cautious approach or embrace the enthusiasm of a technology already deeply embedded in their processes, one thing is certain: the longer it takes for the courts to draw a clear line between innovation and legality, the harder it will be to reverse course!