WOW!Places & experience
WOW! Places & Experience
Engage your customers with immersive and interactive technologies
EXPERIENCES THAT BRING PEOPLE TO COME... AND TO COME BACK
What makes people choose a place, even before the offerings or expertise, is how they envision themselves there. The experience they will have, the memories they will be able to share.
Image, light, sound, interactivity: immersive technologies transform your spaces into places of unforgettable experiences.
Innovation is only a big word when applied to a real problem: yours!
to be inspired, to meet and to experiment
On November 17, 2026, from 9 a.m. to 5 p.m., at EuraCreative in Tourcoing: demonstrations, feedback sessions, and networking opportunities focused on immersive technologies.A Franco-Belgian day to discover expertise, exchange ideas with other professionals, and meet potential partners.
CREATE IMPACT
ATTRACT
How to grab attention, stop people, and make them want to enter?
TRANSFORM THE EXPERIENCE
How does immersion become part of the product or service, and not just an effect?
TELL YOUR BRAND STORY
How can technologies from the creative and entertainment sectors serve a business, including an industrial one?
GET INVOLVED
How to go from spectator to participant?
WHAT AWAITS YOU
Case studies to apply to your business
Twelve creative agencies from northern France will showcase their expertise and real-world case studies. They design these solutions on a daily basis: this is the perfect opportunity to ask them your questions, from one professional to another.
A workshop to move your project forward. Come with a problem specific to your business: designers, technical experts and industrial design students from Rubika and Howest will help you refine it and see if immersive technology can address it.
A decidedly cross-border event
This day of professional meetings is organised by EuraCreative and its partners within the framework of the European projects VideoMap and CrossTechXperience, co-financed by the European Union via the Interreg France–Wallonia–Flanders.
EXPERTISE AND TALENT COMBINED TO ADVANCE PROJECTS BEYOND BORDERS
A European project to experiment, share know-how and create cross-border collaborations.
CrossTechXperience
Immersive and interactive technologies at the service of business innovation
Discover the project
A European project to develop the uses of video mapping and connect professionals.
VIDEOMAP
VIDEO MAPPING TO ENHANCE THE ATTRACTIVENESS OF PLACES: TOURISM, HERITAGE, RETAIL…
Discover the project
Your next project is now in preparation
Restaurants, cafes & bars
How can you make people want to choose your establishment? Discover ways to highlight your uniqueness, enrich the on-site experience, and create memories that your customers will want to share.
Brands, agencies & events
Are you planning campaigns, launches or events? Discover new creative possibilities and meet the professionals with whom to build your next initiatives.
Real estate & property management
Are you looking to enhance the appeal of a site and revitalize its activities? Come and explore how its spaces can become platforms for experiences and encounters.
COMPANIES & INDUSTRY
Do you want to make expertise accessible, tell your brand story or reach new audiences? Immersion and interactivity offer ways to showcase your site, your products or your story in a different way.
RETAIL & SIGNS
Are you looking to attract customers, facilitate product discovery, and encourage them to buy or return? Explore ways to enrich the in-store experience and extend customer relationships.
BOOK YOUR SEATS
The program includes: demonstrations, feedback and a round table discussion on the issues that matter: budget, return on investment, choice of partners.
In the afternoon, a workshop with Rubika and Howest helps you transform your problem into an actionable brief.
A QUESTION?
Contact our event team!
Noémie
Delli-Vaneecloo
Project Finance Manager
Laurent
Tricart
Director of animation, editorial & knowledge
Noémie
Delli-Vaneecloo
Project Finance Manager
Laurent
Tricart
Director of animation, editorial & knowledge