From a school project to 200,000 downloads: the Mukiz story!
When Guillaume Bouxin developed Mukiz as his final-year project at Epitech Lille two years ago, he certainly didn’t expect his idea to reach beyond his circle of friends! Buoyed by its local success, he’s now ready to win over the general public! And it’s already a hit, with over 200,000 cumulative downloads on Android and iOS.
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Updated on 21 May 2025: Mukiz has now been downloaded more than 500,000 times. This is a symbolic milestone for the team, which is energised by this rapid growth.
Future plans have already been announced, with new game modes in development, the acquisition of a wider catalogue and a drive to conquer international markets.
Spotlight on a project incubated at Plaine Images: Mukiz
Mukiz is a musical blind test game, available on mobile and via a web browser. The app offers several ways to play: on your own, to win trophies and unlock themed playlists; with friends or in a larger group, with Mukiz on a screen and everyone using their phones to answer the questions; and also with hundreds of players connected from around the world for live games.
On the B2B side, Mukiz makes it easy to organise interactive and engaging blind tests for corporate events, whether in person or remotely, ideal for team-building or a team day.
Mukiz, the Blind Test app
Several game modes are also available: classic, multiple-choice or elimination. The app uses voice recognition and therefore comes as close as possible to the original Blind Test experience – with the added bonus of technology!
For Guillaume Bouxin, who has been leading the project for two years and whose start-up has been incubated at La Plaine Images for several months, there is no shortage of ideas for developing the app and accelerating its business growth: in December, a monthly subscription was launched, giving players (whether playing solo or in a group) access to the full range of features and providing a recurring revenue stream for the project.
Another area of focus: developing the social aspect of the game, with asynchronous match management, so that groups can play matches at different times.
Guillaume is currently looking to establish partnerships with music streaming platforms and record labels to build an ever-more-diverse catalogue!
Discover Mukiz. on iOS or Android!
Are you, like Guillaume – who is currently part of the Plaine Images incubation programme – working on a business project in the cultural and creative industries?
With the Take Off incubation programme, you’ll have the opportunity to access an environment dedicated to the cultural and creative industries and entrepreneurship, providing you with all our resources and networks to help business projects in the fields of video games, music, audiovisual media and digital technology get off the ground…