Music tech: who will be in charge of AI?
It’s hard to keep up with the constant stream of news about AI, given the sheer number of product launches and other ‘revolutionary’ announcements… Producers, artists, composers, labels, data analysts, music tech service developers: AI is affecting every profession and is making its way into artistic creation and operational processes, shaking up the industry as a whole. Water & Music has just held a webinar that comes at just the right time to take stock of the situation.
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Firstly, a key observation: the market is maturing, with 25% of music creators having already used AI tools (the majority for stem separation or mastering, rather than to create a complete track). Forty per cent of industry professionals use AI to process their data. On the investment front, however, there has been a significant slowdown in funding: this is due to ongoing legal proceedings and persistent legal restrictions.