A group, a collective
An independent collective
Initiated and supported by the European Metropolis of Lille, and developed in close collaboration with higher education and research institutions such as the University of Lille and the Catholic Institute of Lille, ARTFX, Piktura, and representatives from the professional and innovation sectors such as GameIn, NorAnim, Pictanovo and CITC-EuraRFID, EuraCreative is based on a Public Interest Group (GIP), a structure capable of establishing governance across a broad ecosystem of stakeholders and working on a daily basis to develop the sector. Other members will gradually join this initiative.
Watch the video testimonials from the GIP’s founding members ->
Members
of the GIP
A bit of history
From Plaine Images to EuraCreative
The history of EuraCreative is closely linked to that of Plaine Images, which was established on a former industrial site straddling Roubaix and Tourcoing, with the aim of revitalising the area and fostering the development of an ecosystem centred on the cultural and creative industries, particularly video games and the audiovisual sector to begin with.
1985: Founding of Pictanovo
Formerly known as CRRAV (Regional Audiovisual Resource Centre), it became Pictanovo in 2013
1995: Establishment of Fresnoy,
the National Studio for Contemporary Arts
2007: Establishment of Ankama
The video game studio is moving into the former department store on the Vanoutryve brownfield site
2008: Founding of Plaine Images
On the former industrial site, the urban development agency Ville Renouvellée is tasked with revitalising the area and fostering the development of an ecosystem centred on the creative industries.
2010: The first companies moved onto the site
2012: Official opening of Plaine Images
The Imaginarium building has been officially opened, with 8,000 square metres now dedicated to innovation and entrepreneurship.
2022: Plaine Images hosts More than just a creative district
Ten years on, the entire ecosystem of the cultural and creative industries in the region and beyond is converging on this European hub, which comprises over 100 businesses, schools, research centres and an incubator.
2024: Launch of EuraCreative
The European Metropolis of Lille has decided to establish EuraCreative by Plaine Images, the fifth centre of excellence dedicated to the economic development of the cultural and creative industries sector and to enhancing the region’s appeal.
2025: EuraCreative Celebration
On 10 July, EuraCreative will be unveiled in full to its 300 guests, partners, entrepreneurs and elected representatives, as well as artists. It will be an opportunity to share its vision, and to reflect on its mission and priorities, which are being implemented from the Plaine Images district.
A committed collective
working on behalf of the sector
EuraCreative embodies the region’s strong political commitment to the Cultural and Creative Industries (CCI), establishing itself as a leading centre of excellence in the audiovisual sector (cinema, animated films, special effects, etc.), gaming (video games, serious games, gamification, etc.), music and sound (equipment, distribution, rights management…), the performing arts (production, distribution, major events…) and experience design. These sectors are drivers of innovation, international influence and job creation.
At a time when the Cultural and Creative Industries represent a major driver of innovation and economic development, EuraCreative is positioning itself as an essential European hub, whose mission is to accelerate economic development and stimulate innovation within the sector.
(Since 2022, the France 2030 investment plan has designated the CCI as a priority economic sector, on a par with nuclear energy, hydrogen and electric vehicles)
