Big Whoop

BIGWHOOP is an agency specialising in supporting video game industry players, offering concrete solutions to their challenges across three key areas: finance, strategy and marketing.

• On the financial side, BIGWHOOP stresses the crucial importance of the business plan. This document is essential for accurately estimating the forecast costs of developing a video game. This step quantifies the company’s financial needs, from design through to the game’s commercial release. Precise budgeting is the key to sound financial management throughout the project.

• On the strategic side, the agency emphasises the importance of defining a funding strategy from the very first stages of the project. This proactive approach makes it possible to anticipate potential cash shortfalls and to orchestrate the various available funding mechanisms effectively. A well-thought-out strategy guarantees a smooth, uninterrupted production, avoiding the financial pitfalls that could jeopardise development.

• As for marketing, BIGWHOOP highlights the importance of in-depth market research. This analysis examines in detail the existing competition in the video game sector. The aim is to identify the features that have already been offered on the market and to assess how players received them. This research is crucial because it distinguishes the elements that contributed to the success of certain games from those that had a negative impact. This information is valuable for steering the game’s development and maximising its chances of commercial success.