- Video game
Play In Lab
- Datadebug
- Playtest
- Target Study
- UX audit
What they do
Putting the player at the heart of a video game’s development process is essential to its success. This is a key factor that Play in Lab has understood, offering creation support services for any type of project, whatever its stage of development. It is today the only French organisation to offer cross-analyses from a team of experts with 3 to 10 years of experience in different areas of the industry. They thus make sure to adapt to the specifics of each production to offer the best added value.
Their main services:
– Playtests / focus groups with the target audience, to check the quality of the experience.
– Usability & accessibility audits, to reach the widest possible audience.
– Data analysis, to study player behaviour.
– Quality assurance, to eliminate technical problems.
Year founded: 2013
Owned by: Game In
