Conversational AI brings NPCs to life… and customer service too
Ubisoft has recently unveiled a major technological innovation that could soon be making its way into the French publisher’s games: Neo NPCs, non-player characters (NPCs) powered by generative artificial intelligence, capable of interacting with players in real time.
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Published on 17 April 2024 -
Written by Louise Blas
Ubisoft unveils its conversational artificial intelligence
Developed in collaboration with Nvidia and InworldAI, this new technology aims to enhance immersion in video games by equipping NPCs with reactions and dialogue that adapt to the player’s actions, thereby promising emergent narratives and worlds of unrivalled realism.
As well as enhancing the gaming experience, this breakthrough could also go a long way towards reducing development costs, particularly for the biggest productions. Meanwhile, other industry giants are also investing in conversational artificial intelligence with the aim of further personalising the player’s experience. In line with this trend, Microsoft has confirmed the development of an AI-powered Xbox chatbot, which players will be able to interact with to receive personalised assistance – whether to get answers to their questions or request a refund for a game.