EuraCreative on the move: our inspiring stops at the 2026 trade shows

VivaTech 2026: When ICC innovation meets the international stage

For its 10th edition, VivaTech confirmed its status as the world’s leading tech and innovation event. And EuraCreative was there, alongside the Hauts-de-France regional delegation and the European Metropolis of Lille, to showcase 51 regional start-ups, including three gems from its ecosystem: 8gameLearn, Koppelia and Solfy.

8gameLearn won people over with its 3D digital platform, allowing anyone to create and run knowledge exploration through play. Koppelia, the first interactive console designed for nursing homes (EHPAD) and senior residences, showed how technology can adapt to each person’s pace while making life easier for activity coordinators. As for Solfy, its revolutionary method for learning music theory – customisable and adapted to educational progression – even reached the final of the Battle of the Regions, giving exceptional visibility to the European Metropolis of Lille and its support for start-ups.

Beyond presenting the projects, VivaTech was an opportunity for EuraCreative to co-host a highlight session with its long-standing partner Music Story on the theme “No data, no music!” For 15 years, Music Story has been supplying the world’s leading digital music players with licensed or customised music metadata, creating unique experiences. Concrete proof that innovation is everywhere in the ICC.

And as if that weren’t enough, the team took the opportunity to build connections: meetings with French and international territories such as Zú, our Quebec partner present on the Quebectech stand,

Finally, thousands of kilometres covered in a single day – and concrete leads for the future, an operation that paid off for the carbon footprint of a Lille–Paris TGV trip!

Cannes Film Festival 2026: Lille’s virtual reality in the spotlight

From 12 to 22 May, the Cannes Film Festival hosted the 3rd edition of its Immersive Competition, where 9 works from 8 different countries were competing. And it was Katábasis, a creation by Ugo Arsac (a former Le Fresnoy student) with sound design by Antoine Boucherikha (Life Pass Filter – Ishtar Games), that won the Prize for Best Immersive Work.

Inspired by the myth of katabasis, this interactive documentary plunges viewers into New York’s underground labyrinths, giving a voice to those who live, work or hide there. A poetic and committed exploration of the metropolis’s depths, at the heart of a polarised American society.

During EuraCreative’s PIX Festival 2025, these same talents had already presented Energeia, an immersive experience in which visitors explored a ghostly building constructed from 3D scans of French nuclear power plants. In 2026, for the second year running, the PIX Festival made a point of demonstrating the vitality of the regional VR scene through the VR Village by Pictanovo – EuraCreative.

A selection of around ten linear or interactive audiovisual works and immersive artistic pieces, viewable throughout the event, this village supported by Pictanovo showcases French XR creation – relevant, diverse and high-quality – fully proving our French vitality.

Game Camp 2026: Video games, between strategy, creativity and international networking

As a sponsor of the event, EuraCreative made its mark at Game Camp 2026 with a motivated team and the entrepreneurs of the Take Off entrepreneurial incubation support programme. On the programme: inspiring talks, lively stands and strategic meetings.

Discussions covered concrete issues for the gaming industry, such as independent studios adapting to a recently difficult funding market, the need to cultivate an authentic brand identity to stand out, and the use of powerful technical tools like Unreal Engine to deliver ambitious projects with limited resources. The talks also tackled specific topics such as “Video games in France: where does diversity stand?”, “How to appeal to the Chinese market?”, or more practically “Releasing a game with less than €5K of marketing budget”.

On the stands side, 5 varied video game projects (multiplayer, strategy, co-opetition, roguelike, clicker, fighting…) were presented by creators with eclectic profiles: Kevin Barré (Gameji Studio), Mathieu Bourrada (Funky Corp.), Samuel Charlet (Drache Productions), Tom Kurcz (Tiecorp Studio), Tristan Camus (Baluchon Studio). This diversity brought live feedback on aesthetics and gameplay, as well as the chance to meet experts.

The cherry on the pixel cake: an international delegation of 10 professionals and elected officials (Canada, Poland, Germany, Ireland, United Kingdom) discovered the local video game ecosystem, with stops at EuraCreative’s Imaginarium, at Ankama, at Ishtar Games and at Rubika. A programme led by the Institut Français, the Hauts-de-France Region and Game IN, to create collaboration opportunities on an international scale.

JIM 2026: Computer music in the spotlight in Lille

From 15 to 18 June 2026, EuraCreative hosted the Journées d’Informatique Musicale (JIM), a scientific and artistic event around music, led by the Association Francophone d’Informatique Musicale (AFIM) and supported by the French Ministry of Culture. Organised by the CRIStAL laboratory with the support of EuraCreative, these days brought together more than 70 participants – researchers, artists, industry professionals – around talks, concerts and workshops.

On the programme: 23 scientific papers selected (including 18 unpublished articles), innovative musical works, and a special “AI & Music” day integrated into the festival IA avec nous. The emblematic venues of the Imaginarium, the Cité Scientifique and La Malterie provided the setting for these exchanges, with particular attention paid to the ethics and the cultural, ecological and social impact of computer music.

EuraCreative is once again committed to the music tech sector, and here more specifically with a bridge to research to unite its three pillars: science, creation and innovation in the service of the Cultural and Creative Industries.

What’s next?

These trade shows and events are not just showcases: they are project accelerators, meeting places and sources of inspiration for our companies, our partners and the EuraCreative teams. Stay connected to our newsletter so you don’t miss our next adventures… and perhaps run into us there!