music tech
How can the music industry make the most of superfan strategies?
Superfans have become the obsession of an industry seeking additional revenue: acting as ambassadors, content creators and drivers of organic growth, they have become the be-all and end-all of a vast music market where attention is a scarce commodity.
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How can the music industry effectively identify, nurture and monetise superfans whilst meeting their growing expectations for authenticity and exclusive experiences?
