music tech

Plaine Images makes a strong showing at the Mama Festival 2024 (Paris)

It is one of the major events in the French music industry: from 16 to 18 October, the Mama Festival will bring together several hundred industry professionals. Talks, networking and concerts – all taking place in the 18th arrondissement, which will be transformed into a temple of music. La Plaine Images will be there!

  • Date icon Published on 9 September 2024
  • Author icon Written by Sarah Bastien

A professional gathering featuring high-quality content, set against a festive backdrop (concerts galore) and in an incredibly welcoming venue (the Pigalle-Montmartre neighbourhood): the MaMA Festival tops the list of unmissable events for the French music industry.

Its launch in 2009 stemmed from an observation: France was the world’s fifth-largest music market and, unlike other countries which had a festival dedicated to both industry professionals and the general public – such as SXSW in the US, The Great Escape in the UK or Eurosonic in the Netherlands… – France did not have one.

Why go?

By embracing the hybrid event format (open to the general public and industry professionals), the MaMA Festival offers a chance to take the pulse of the music industry, both in terms of its artistic side (with dozens of new discoveries) and its economic aspects (conferences covering THE hot topics of the moment).

For innovative start-ups targeting the sector, MaMA is therefore the ideal time to get to grips with market trends and the deeper questions shaping the industry.

 

Networking

With over 7,000 professionals attending (in 2023), the Festival offers a unique opportunity to network with all key players in the industry: major labels, independent labels, tour organisers, publishers, institutions, and more.

Round-table discussions and workshops – ranging from general to highly specialised topics – make it easy to meet experts and industry professionals. With a thematic approach that allows you to plan a bespoke itinerary: recorded music, live performance, artists/management/publishing, etc. View the conference programme here.

La Plaine Images: a thriving ecosystem

Since 2022, La Plaine Images has been using MaMA as a showcase for its activities in the field of music tech. As an incubator and accelerator dedicated to the creative industries, the Lille-based hub has been strongly focused on innovation in the music sector since 2021: 1) by helping project leaders to create new value propositions and businesses; 2) by supporting established companies.

Its presence at MaMA notably involves running workshops on trending topics. For example, in 2023, there will be a round-table discussion featuring two musicians who share a common approach of using Artificial Intelligence in their creative work: Whim Therapy and YMNK. A highly practical discussion that demystifies a subject all too often caricatured – listen to it here.

Workshops, a stand

In 2024, over the course of three days, Plaine Images will be making a strong showing at MaMA with:

This hands-on workshop, entirely dedicated to artificial intelligence, will showcase best practices, testimonials and real-world examples. How can AI improve your productivity as a business in the music industry?
MusicTech experts and professionals will share their knowledge and practical advice to introduce you to the latest advances in AI and how to apply it in your professional life.
> See you on Thursday 17 October, 4.00 pm – 4.45 pm at Espace Forum @ Le Trianon

  • A workshop dedicated to gamification – another way to make the most of a catalogue – featuring two specialist companies: KaraFun and Mukiz.

When a platform like Deezer tries its hand at fun with its SongCatcher feature, and when music challenges flood TikTok, the link between gaming (fun) and music becomes obvious.

Through quizzes, blind tests and even karaoke, digital technology and gaming offer a myriad of ways to showcase and make the most of a catalogue in new and innovative ways.

A discussion between these two specialist companies gives us an overview of this market for gamifying the music experience and opens up new prospects for the music industry.
> Join us on Wednesday 16 October from 1.00 pm to 1.45 pm at Espace Forum @ Le Trianon

 

  • Organising a workshop on the challenges facing ticketing in 2024. Ticketing: is the game changing?

Between the data that every player wants to get their hands on, the necessary transformation of the customer experience and yield management rearing its head, ticketing may well be undergoing a significant transformation.
Traditional operators want to hold on to their turf, tech companies dream of shaking up the game, and show producers and venues are working to maintain their independence and adopting a direct-to-consumer approach to better meet their customers’ expectations. . Will the cards inevitably be reshuffled?

Two experts on the subject share their insights: Perrine Chevalon, Head of Communications and Ticketing at A Gauche De La Lune, and Duong Phan, co-founder of TicketR.
> Join us on Thursday 17 October from 11.00 am to 11.45 am at Espace Forum @ Le Trianon