WOW!Venues & experience

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17 NOV.

17 November 2026

WOW! Venues & experience

Engage your customers with immersive and interactive tech

A DAY TO…

get inspired, meet and experiment

On 17 November 2026, from 9am to 5pm, at EuraCreative in Tourcoing: demonstrations, case studies and networking around immersive technologies.A French-Belgian day to discover expertise, exchange with fellow professionals and meet future partners.

CREATE IMPACT

ATTRACT
How do you catch attention, make people stop, make them want to come in?

TRANSFORM THE EXPERIENCE
How does immersion become part of the product or service, and not just an effect?

TELL YOUR BRAND’S STORY
How can technologies from the creative and live entertainment worlds serve a business, including an industrial one?

ENGAGE
How do you turn spectators into participants?

WHAT TO EXPECT

Use cases you can apply to your business

Twelve creative agencies from northern France showcase their expertise and real-life cases. They design these solutions every day: it is the right time to ask them your questions, professional to professional.

A workshop to move your project forward. Come with a challenge specific to your business: designers, technical experts and industrial design students from Rubika and Howest will help you refine it and see whether immersive technology can address it.

Real-world proof, and a chance to take action

ROUND TABLE

How much does it cost, who do you work with, and how do you know it works? Budgets, first steps, choosing providers, return on investment: you leave with benchmarks to help you decide.

With Julien Lemaire, Chief Marketing & Sales Officer at Kylii, and Antoine Manier, director of Rencontres Audiovisuelles

Julien Lemaire (Kylii) is at the heart of innovative, immersive experiences for children and adults alike, with Kylii Kids and Kylii Friends. His challenge: gamifying customer journeys and creating digital, interactive game worlds.

Antoine Manier (Rencontres Audiovisuelles) takes us from the walls of towns and cities across Hauts-de-France to immersive video mapping at l’Hybride. What applications are there for businesses and retail spaces?
WORKSHOP

Come with a challenge specific to your business: designers, technical experts and industrial design students from Rubika and Howest will help you refine it and see whether immersive technology can address it.

EXPERIENCES THAT ADAPT TO YOUR SECTOR

IDENTIFY OPPORTUNITIES THAT IMPACT YOUR AUDIENCES

Immersive technology professionals showcase their expertise and real-life cases. They design these solutions every day: it is the right time to ask them your questions, professional to professional.

RESTAURANTS, cafés & bars

How do you make people want to choose your venue? Discover ways to showcase what makes you unique, enrich the on-site experience and create memories your customers will want to share.

Brands, agencies & events

Are you planning campaigns, launches or events? Discover new creative possibilities and meet the professionals you can build your next projects with.

Real estate & venue management

Are you looking to boost a site’s appeal and refresh its programming? Come and explore how its spaces can become a stage for experience and encounters.

BUSINESS & INDUSTRY

Do you want to make your expertise accessible, tell your brand’s story or reach new audiences? Immersion and interactivity offer ways to showcase your site, your products or your story differently.

RETAIL & STORES

Do you want to draw people in, make product discovery easier and encourage them to buy or come back? Explore ways to enrich the in-store experience and extend the customer relationship.

A resolutely cross-border event

This day of professional meetings is organised by EuraCreative and its partners as part of the European projects VideoMap and CrossTechXperience, co-funded by the European Union through the Interreg France–Wallonie–Vlaanderen programme.