EuraCreative
monitors your markets

Every month, our team explores the changes taking place across the cultural and creative industries. Drawing on early indicators, emerging trends and feedback from professionals in the field, it analyses the factors driving the sector forward.

From the future of the cultural and creative industries to new business models, via AI in artistic creation and immersive innovations, our Head of Research and Development, Louise, provides you with insights that are accessible, practical and firmly rooted in the EuraCreative ecosystem.

Her ongoing research also informs our professional events, ensuring we offer compelling line-ups of speakers and themes.

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Thématiques
Secteur

“My role is to give you the tools to read between the lines in your industries.”

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Portrait of Louise

Louise Blas is a market intelligence and foresight specialist with fifteen years’ experience.

Louise supports companies within the ecosystem in developing bespoke market intelligence strategies and producing strategic content tailored to their business challenges, whilst guiding them in their foresight initiatives.

She publishes three monthly sector-specific newsletters accessible to all, and analyses, contextualises and summarises major underlying trends as well as weak market signals, making them actionable in practical terms.

Subscribe to the newsletters
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4 industry-watch newsletters

your key to staying ahead of
developments.

The key developments in your sector, delivered every month in our industry updates.

Receive only what matters to you. Because understanding is the first step towards anticipating the future.

Subscribe to the newsletters
  • Business Opportunity

    All business opportunities in the creative industries

    Public procurement, calls for proposals, funding support, competitions and awards… this is the business opportunities newsletter for all professionals in the creative industries in the Hauts-de-France region!

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  • Video Games

    Video game news for all professionals

    The newsletter for video game professionals, featuring a selection of content on key trends and innovations transforming the video game industry, in partnership with the trade association Game In North. Each month, discover market analyses, innovative case studies, tools to enhance your professional practice, and inspiring post-mortems.

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  • Music Tech

    Innovation in the music industry

    The newsletter for all professionals in the music industry and music tech stakeholders, brought to you with the support of Music Story. Each month, discover an analysis of the changes currently taking place in the music industry, market trends, technological developments… and identify emerging opportunities.

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  • Audiovisual

    Trends and innovations in the audiovisual sector

    The newsletter for all creatives whose work revolves around moving images! Every month, discover the latest trends, market developments, tools and standout moments shaping the world of audiovisual production.

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Discover our white papers
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DISCOVERABILITY: STEPPING OFF THE ALGORITHMIC BEATEN TRACK

Millions of tracks are just a click away, and yet artists remain impossible to find. Algorithms, metadata, the attention economy: music discovery follows new rules, and those rules decide what is visible, what we listen to and what slips under the radar!

How does a work become visible? What really influences what we listen to? And how can we break out of ready-made recommendations to support the talents we believe in?

Decode the challenges of music discoverability

SUPERFANS: the music industry's eldorado

Superfans have become the obsession of a music industry in search of additional revenue: at once ambassadors, content creators and drivers of organic growth, they have become the alpha and omega of a market where attention is a scarce commodity!

How can the music industry effectively identify, nurture and monetise superfans while meeting their growing expectations for authenticity and exclusive experiences?

Learn everything about superfan strategy
superfans music tech

NOUVEAUTÉ MUSIC TECH

Our white paper on music discoverability is out – read it now!

Download it here